UNLOCK THE POWER OF

AI MARKETING WITH THE

AI PILOT PROJECT LAUNCHPAD

Accelerate Your AI Journey with Expert Guidance and Proven Strategies

Navigating the AI Marketing Landscape Doesn't Have to Be Overwhelming

As a marketing professional or SMB decision-maker, you know that AI is transforming the marketing landscape. But let's face it – navigating this complex and ever-evolving world can be overwhelming, especially if you're going it alone. You might find yourself spending countless hours trying to make sense of technical jargon, evaluating countless tools, and second-guessing your strategies. It's time to stop struggling and start accelerating your AI journey with the AI Pilot Project Launchpad.

Why Reinvent the Wheel When You Can Follow a Proven Roadmap?

At Pallas Advisory, we understand the challenges you face when trying to implement AI marketing on your own. That's why we've created the AI Pilot Project Launchpad – a comprehensive program designed to empower you with the knowledge, tools, and support you need to succeed
in the age of AI.

AI Pilot Project Launchpad provides a comprehensive set of resources to help marketing professionals and SMB decision-makers successfully plan, execute, and evaluate their first AI pilot project. 

The Premium AI Pilot Project Launchpad contains:

• The eBook, “Cutting Through the Hype: A Practical Guide to Evaluating AI Marketing Solutions for Marketing Professionals and SMB Decision-Makers,” serves as your compass in navigating the AI marketing terrain with confidence. Discover how to pinpoint AI solutions tailored to your business needs, make strategic investments, and effectively gauge outcomes. This guide outlines a pathway for vetting AI vendors, utilizing free trials, and evaluating the impact of AI marketing tools. Equipped with practical insights and real-world examples, you can empower your team, streamline operations, and harness AI for personalized campaigns and enhanced customer experiences.
• The Use Case Evaluation Worksheet is a robust tool crafted to identify and prioritize potential AI pilot use cases based on factors like data readiness and business impact. It incorporates an automated scoring mechanism for streamlined prioritization when necessary.
• Project Plan: A flexible template for project mapping that details project objectives, scope, timeline, resources, and success metrics.
• Vendor Checklist: Essential inquiries for evaluating a vendor's suitability for the designated pilot project.
• Vendor Assessment and Use Case: A standardized document for consolidating all vendor particulars once the vendor is finalized.
• Explore an AI-generated fair use policy sample to kickstart discussions with your legal team.